When you write a blog post, how much effort do you put into the title?
All too often, the answer to this question is "Not much at all." Either writers are settling on their working title for the sake of time, or they're spending just a minute or two tweaking it before pressing "publish" -- no experimentation with multiple iterations or consultation with anyone else.
via HubSpot Marketing Blog http://bitly.com/1IAJsFp
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