Tuesday, May 19, 2015

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.

Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited -- Instant Articles are much faster and more interactive than typical mobile websites.



via HubSpot Marketing Blog http://bitly.com/1INZADI

No comments:

Post a Comment