Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them?
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.
via HubSpot Marketing Blog http://bitly.com/1HOgHXj
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