If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers.
This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. But what makes one publishing website superior to another in the eyes of an advertiser? Quality content? Layout? Reputation? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit.
via HubSpot Marketing Blog http://bitly.com/1KAJ4sA
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