The concept of growth is a little different when you're a marketing executive for a professional sports team.
For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things that he can’t actually control: the team's wins and losses. But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization.
via HubSpot Marketing Blog http://bitly.com/1HvhRUv
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