You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.
However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content.
Booyah! Books just got nostalgic.
On Thursday, Barnes and Noble encouraged people to take a totally rad trip down memory lane with their hashtag game #90sABook.
The game is simple: take a book, new or old, and create a fake, '90s-ified version of it.
And let's just say the results where da bomb. After all, who wouldn't want to read Harry Potter and the 'Welcome to Good Burger, home of the Good Burger, can I take your order?' Of the Phoenix?
Check out some of our favorite answers below. Read more...
You could say Miley Cyrus has the best of both worlds.
10 years after her Disney Channel breakout on Hannah Montana, the star enjoys a booming music career that makes her a rare child actor success story. It's been an occasionally bumpy road for Miley — but on the anniversary of Hannah Montana, she seems to be nothing but grateful.
In honor of the series premiere a decade ago, Cyrus posted a screenshot of her texts with Jason Earles, who played Miley/Hannah's older brother Jackson on the show.
Cyrus's career hasn't been without controversy, and she's struggled with balancing music with her immense fame Read more...
LOS ANGELES — It's time for a toast to Mamrie Hart.
The YouTuber, known for her "You Deserve A Drink" video series, has been tapped to host the eighth annual Shorty Awards, Mashable has exclusively learned.
"When I first heard I was going to be the host, I blacked out," Hart joked. "To be fair, though, I had just drank 3 gin martinis and zero food. I kid! No, I think I was driving and found out on the phone which was on speaker because I am a safe driver."
Hart, who has about 1.15 million subscribers to her channel, is coming off a strong year. Read more...
Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits."
But what about the bad habits that are hurting your performance at work?
There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity.
As social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level.
Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below. Read more...
More about Advertising, Marketing, Apps, Social Media, and YecWhen it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing.
