11 digital platforms and tips to improve your advertising strategy

As social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level.

SEE ALSO: 15 essential skills all digital marketing hires must have

Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below. Read more...

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