More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
via HubSpot Marketing Blog http://bitly.com/1RqBmTJ
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