Tired of Ecommerce Product Returns? Try a More Lenient Policy

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?

via HubSpot Marketing Blog http://bitly.com/1RgpC7q