When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.
How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?
via HubSpot Marketing Blog http://bitly.com/1QOoXq6
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