These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.
For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them.
via HubSpot Marketing Blog http://bitly.com/1YZlJoX
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