Google’s announcement to withhold search term data, revealing more search terms would fall in the “not provided” category, has put a higher emphasis on buying into their ad system. Since advertisers still have access to the data that lead to a click, Google has placed a premium on running pay-per-click (PPC) campaigns.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jonathan-catley/1895656/10-tips-healthier-ppc-campaign
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/jonathan-catley/1895656/10-tips-healthier-ppc-campaign
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