The Obama team's Twitter strategy is impressive, and a closer look reveals four important lessons for any brand that's looking to amplify its message using employees' social media accounts. The White House has used its personal Twitter accounts to engage in conversation and "correct" reporters' and Republican aides' storylines.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/eric-melin/1891876/4-lessons-white-house-brands-tweeting-employees
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/eric-melin/1891876/4-lessons-white-house-brands-tweeting-employees
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