Paid search marketing combined with Facebook Ads create a 1-2 punch that yields higher returns on ad spend, higher average order value, slightly better click through rates and a little lower cost per acquisition. Now we have to ask the magic question. Why?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/nate-mendenhall/1943726/facebook-ads-can-impact-paid-search-marketing-here-s-how
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/nate-mendenhall/1943726/facebook-ads-can-impact-paid-search-marketing-here-s-how
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