Five Ways to Develop a Cross-Channel Brand Story

Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/12006/five-ways-to-develop-a-cross-channel-brand-story