Customer expectations are set high by Prestige Portraits. The company name establishes an expectation of high quality service: “Prestige Portraits” has to be much better than “Good Photography.” The marketing materials reinforce the image. The proof package suggests that this is an upscale company. So where does the trouble start?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1888681/managing-customer-expectations-avoid-self-inflicted-wounds
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/debraellis/1888681/managing-customer-expectations-avoid-self-inflicted-wounds
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