When it comes to your mobile marketing strategy, new research shows why marketing toward women is more important than ever. Not only are women overall much more active and engaged with brands on social media than men, but with this new study, we see a similar trend amongst women on mobile devices.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/elizabethkent/1898226/new-research-women-mobile-phones-usage
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/elizabethkent/1898226/new-research-women-mobile-phones-usage
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