One of the key components of a more persuasive website is copy that feels relevant to the particular visitor who engages with the site. The problem is most people write copy as if they are speaking to an audience of 50,000: aiming for an average visitor and not feeling relevant to any.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bryan-eisenberg/1884901/don-t-stereotype-customer-personas
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/bryan-eisenberg/1884901/don-t-stereotype-customer-personas
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