The Big Brand Theory: Social Business and Fun with Southwest Airlines

Christi McNeill, project lead of social business and listening at Southwest Airlines, makes many references to social business, processes, and how teams are aligned; it's not just about how and when community managers post to Twitter or Facebook. McNeill shared that they're looking at a wide range of issues such as mission and social media objectives.

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via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/big-brand-theory/southwest-airlines-social-business-and-fun