B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are a number of ways to stand out from the crowd, but one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cryan/1940726/criteria-effective-b2b-marketing-offer
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/cryan/1940726/criteria-effective-b2b-marketing-offer
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