Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style or focus of the community.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/1888056/what-your-organization-s-online-community-style
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/vanessa-dimauro/1888056/what-your-organization-s-online-community-style
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