According to a recent research study and survey conducted by McKinsey, of 700 global executives, corporate messaging may be having little impact on evaluation and purchase decisions. What can be disheartening for many to learn is corporate messaging and content can be out of alignment with customer values as well as expectations.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tonyzambito/1879431/what-is-important-b2b-customers-not-content-marketing
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tonyzambito/1879431/what-is-important-b2b-customers-not-content-marketing
No comments:
Post a Comment