Like it or not, brands have become publishers, and when you think about it, in order to survive, we need to share unique content across different channels or at least learn how to repackage it so that it doesn’t sound like the same thing we just said on another network.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tracy-sestili/1886221/brand-differentiate-content-across-social-media-channels
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/tracy-sestili/1886221/brand-differentiate-content-across-social-media-channels
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