It's getting difficult to recall the days when Snapchat was considered just a sexting app.
Artists, comedians and journalists have claimed the disappearing photo app as their own, and it appears the time is now to climb aboard the snap train. Many brands are beginning to do just that.
The folks at Marketo created this infographic guide for brands looking to use Snapchat more effectively. The app's core audience is aged 13 to 25, so tapping its marketing potential is a challenging, though highly worthwhile, endeavor for organizations.
Sneak peaks, coupons and looks behind the scenes are all great uses for Snapchat and, if used correctly, will help grow your audience exponentially. Pretty impressive for a 10-second image, huh? Read more...
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