Holly Berry Social

Saturday, December 28, 2013

Using Negative Keywords For Better PPC Results

When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary and to get the best results, you’ll need to specify negative keywords too.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/ubersocialmedia/2027171/using-negative-keywords-better-ppc-results

What Does 2014 Have in Store for Social Business?

As 2013 comes to a close, many are pondering how social media will change and how it will affect their business. The environment of social business is never stagnant. Change is always in the air, and smart innovations are adopted quickly.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/monica-romeri/2027496/what-does-2014-have-store-social-business

Internet Marketing Trends and Tactics for 2014 [INFOGRAPHIC]

While marketing blogs and publications are doing their yearend wrap ups of 2013, let’s not forget to keep one eye on the road ahead. Yes, a lot happened over the past year, some of it game-changing. What does any of it mean for internet marketing in 2014?

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/irfan-ahmad/2028196/internet-marketing-trends-and-tactics-2014

How Social Selling Increases Your Influence [VIDEO]

Create targeted prospect lists on LinkedIn and reach out to them via a mutual connection. Even if someone hands you a lead you should use your mutual connections to influence your likelihood of getting a call back. If you haven’t integrated social selling into your sales practice, you aren’t optimizing your potential influence.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/socialtosales/2028271/how-social-selling-increases-your-influence

The Benefits of Quality Content and Genuine Social Engagement

With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance — but how that ‘relevance’ is determined is becoming increasingly difficult to understand to a definitive degree.

via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/adhutchinson/2027751/benefits-quality-content-and-genuine-social-engagement

Friday, December 27, 2013

Why Social Networks Are Crazy for Private Messaging

Private messaging has captured the attention of the most popular public social networks in the last two months and, surprisingly, this push among tech companies may have a very non-technical driving force.

The feature that adds a little privacy to social platforms that thrive on openness has been a point of emphasis since October for Twitter, Facebook, and most notably Instagram. Other private messaging services like WhatsApp, Kik, and even Snapchat have been busy as well, sending a clear message of their own: Private interactions are necessary, even in a world where public sharing dominates

More about Facebook, Twitter, Social Media, Messaging, and Instagram

via Social Media http://mashable.com/2013/12/27/social-networks-private-messaging/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss

15 Snowman Ideas That Don't Require Snow

The first snow of the season is a magical experience, full of snowmen, sleds and hot cocoa

By the fifth snow of the year, however, it's all about avoiding the outdoors at all costs.

If you're over the snow, but not the fun that comes with it, find inspiration in these wintry Instagram pics that show you how to build a snowman from materials that won't give you frostbite.

Have something to add to this story? Share it in the comments.

Image: Instagram, katiebville Read more...

More about List, Pics, Lists, Social Media, and Winter

via Social Media http://mashable.com/2013/12/27/snowmen-on-instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=rss