Friday, September 4, 2015

How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.



via HubSpot Marketing Blog http://bitly.com/1N7emaM

The Singapore elections expressed through the beauty of haiku

Thursday, September 3, 2015

Want Happier Employees? Focus on These 3 Things [Infographic]

The smartest leaders in today's workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.

Being happy at work isn't just good for the employees. It's good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships -- with you, with their customers, and with each other.



via HubSpot Marketing Blog http://bitly.com/1Flq0s2

Event Swag Your Attendees Will Love ... and Loathe

The main attraction of any live event is (or should be) the content. At HubSpot's upcoming INBOUND event, for example, we have over 100 speakers from marketing, sales, and beyond, designed to attract thousands of attendees.

But sometimes, it's the little things that can make an event go the extra mile. The special surprises the coordinators throw in; the prizes companies hand out; the contests that take place. You know ... the free swag!



via HubSpot Marketing Blog http://bitly.com/1IirnMA

Singaporean politicians win and lose at social media

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SINGAPORE — As Singaporeans prepare to vote next week, local politicians have been stepping up their game on social media.

When your electorate is super-connected –- as Singaporeans are -– this move is important. Particularly when the official campaigning period is so short, at a mere nine days, it’s one of the few ways voters can get a sense of who the candidates are.

It’s something that the incumbent Prime Minister Lee Hsien Loong knows perfectly well — his social media feeds feature a beautifully curated mix of official photos and personal posts. Read more...

More about Social Media, Politics, Singapore, and Asia

via Social Media http://on.mash.to/1fWSXE7

The Pros and Cons of Investing in a Mobile Publishing App

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 - an addition that would also cut off majority of ads encoded in a site’s JavaScript. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies.



via HubSpot Marketing Blog http://bitly.com/1KLdqIO

7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]

You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process.



via HubSpot Marketing Blog http://bitly.com/1KLdnwG