The main attraction of any live event is (or should be) the content. At HubSpot's upcoming INBOUND event, for example, we have over 100 speakers from marketing, sales, and beyond, designed to attract thousands of attendees.
But sometimes, it's the little things that can make an event go the extra mile. The special surprises the coordinators throw in; the prizes companies hand out; the contests that take place. You know ... the free swag!
via HubSpot Marketing Blog http://bitly.com/1IirnMA
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