Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%.
Digital publishers and advertisers are in a great position to see similar results.
via HubSpot Marketing Blog http://bitly.com/1hQFway
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