Tuesday, September 22, 2015

Essential Marketing Strategies for SaaS Startups

It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.

However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures.



via HubSpot Marketing Blog http://bitly.com/1V7JKvK

No comments:

Post a Comment