Traditional vs. Predictive Lead Scoring: What's the Difference?

What separates a qualified lead from an unqualified one? That's the burning question we all have.

We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads.

via HubSpot Marketing Blog http://bitly.com/1FHCYkc