When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.
These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they'll be enough to invite engagement.
via HubSpot Marketing Blog http://bitly.com/1KxRSe0
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