The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."
But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.
via HubSpot Marketing Blog http://bitly.com/1UQLAfk
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