Brand Dracula: Four Branding Lessons From the Undead

Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding. Read the full article at MarketingProfs



via MarketingProfs Daily http://www.marketingprofs.com/articles/2013/11927/brand-dracula-four-branding-lessons-from-the-undead