Social media isn't just about campaigns or brand engagement. One of its often overlooked uses is for product testing, right from the blueprint designs, through different iterations to delivery. I'll look at the various steps from conceptual testing, to building word of mouth and creating brand advocates, to launch and final delivery.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alex-coley/1846926/how-create-beta-community-product-testing
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/alex-coley/1846926/how-create-beta-community-product-testing
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