Social media contests are a marketing tool to increase engagement among the existing fan base and to attract new fans. But often they go wrong. Indeed, social media contests have become a vicious cycle of broken promises. Fans blame brands. Brands blame fans. Who is to blame?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/prasant-naidu/1852396/about-mindless-social-media-contests-and-who-be-blamed-brands-agencies-or-cont
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/prasant-naidu/1852396/about-mindless-social-media-contests-and-who-be-blamed-brands-agencies-or-cont
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