More B2B marketers are using social media overall but many only have confidence in LinkedIn. Why the reticence among B2B marketers to put faith in the effectiveness of other social media channels? There's a belief among B2B marketers that social media is more "personal" AKA on the B2C side of things.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1855781/other-linkedin-why-are-b2b-marketers-still-unsure-about-social-media
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/steve-olenski/1855781/other-linkedin-why-are-b2b-marketers-still-unsure-about-social-media
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