EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer’s ecommerce site is driving an impressive sales lift for the company’s products.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/douglaskarr/1855716/consumer-review-and-testimonial-videos-effective-important
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/douglaskarr/1855716/consumer-review-and-testimonial-videos-effective-important
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