Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/allygreer/1878601/becoming-brand-journalist-finding-stories-within-your-smb
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/allygreer/1878601/becoming-brand-journalist-finding-stories-within-your-smb
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