Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg. Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales.
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/himanshu-sareen/1878011/why-cms-crucial-social-business
via Social Media Today - The world's best thinkers on social media http://socialmediatoday.com/himanshu-sareen/1878011/why-cms-crucial-social-business
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