If you frequently watch videos posted to Facebook, marketers may soon target you with their video ads, too.
Facebook added a new targeting tool Thursday that will surface video ads to users who frequently watch videos on the platform. If video views are an important element of a marketers' campaigns, they can identify that to Facebook, which will ensure the videos appear for users most likely to click the play button.
This doesn't mean users will see more ads than normal, a Facebook spokesperson told Mashable, just that the type of ads they see may change. Read more...
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