Back in 2009, a little more than three years after Twitter launched, the company tried to address the nagging problem of user retention. It introduced a Suggested Users list intended to help new users find people to follow right away and thereby make the service stickier.
Jack Dorsey, Twitter's cofounder and chairman, admitted at the time that this didn't fully solve the problem. "Our sign-up process is still fairly weak," Dorsey told The Los Angeles Times . "It's not the best way to suggest people to new users because they're...not relevant to everyone."
Five years later, user retention remains as big a concern, if not more. One report earlier this year quoted inside sources saying that Twitter had signed up "at least" a billion users to date. Another report cited an independent tracking service that found Twitter had registered about 1.5 billion accounts. Yet, there were just more than 250 million monthly active users on Twitter as of last quarter Read more...
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