Facebook's pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company's best interest to make the content you see on the site as good as possible.
That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to factor in time spent into its News Feed rankings. The social network openly admitted that the change has been made in an attempt to eliminate clickbait — stories that offer little information but entice users to click. The pages are sometimes misleading or outright spam.
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