Why Is Everyone in Your Facebook Feed Dousing Themselves in Ice Water?

Is it just us, or is everyone really into cold showers lately?

Your Facebook, Twitter and Instagram feeds may be peppered with videos of your friends dumping buckets of ice water on their heads to raise awareness for Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig's Disease.

See also: A Teen Walked 40 Miles With His Brother on His Back for Cerebral Palsy Awareness

The idea of using buckets of ice water as a platform for ALS awareness came from former Boston College baseball player Pete Frates, who was diagnosed with the disease in 2012. Together with fellow ALS patient Pat Quinn, who inspired the charity Quinn For The Win, the pair began to challenge their social networks to take the plunge in late July. Pat's brother Dan posted a video on the charity's Facebook page in support of the challenge. Read more...

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