How the Grammys took over Twitter with its new nominations style

For the first time, some nominees for the Grammy Awards were announced via video tweets instead of on television or on the Grammys website

The Recording Academy tasked musicians and TV personalities to tweet nominees for two dozen categories over the course of six hours on Friday, with many of the celebrities appearing in clips on Twitter's native video player, which lives exclusively in tweets

See also: Grammys 2015 nominees: Beyoncé and Sam Smith lead with five each

"Today, the Recording Academy broke new ground on Twitter," Andrew Adashek, Twitter's head of TV, told Mashable. "They took advantage of Twitter’s real-time, widely distributed nature and treated millions of music fans to an exclusive, shared experience." Read more...

More about Twitter, Music, Social Media, Celebrities, and Grammys



via Social Media http://on.mash.to/1yUY5xm