Thursday, February 5, 2015

Twitter: an Apple 'bug' lost us 4 million monthly active users

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In Twitter's fourth-quarter earnings report Thursday, the company beat its revenues estimates — but came up short when it came to user growth.


Strangely enough, the company blamed some of that user growth problem on changes Apple made to iOS 8. In the earnings call, Twitter CFO Anthony Noto said the company lost 4 million monthly active users (MAUs) due to issues related to iOS 8.



How's that again?


Here's what Noto and Twitter CEO Dick Costolo had to say about how iOS 8 cost the company 4 million monthly active users (the relevant portion is from the 54 minute mark of the earnings call) Read more...


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via Social Media http://on.mash.to/1zUSkDW

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