Social media is one of those marketing channels that can be very powerful or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
via HubSpot Marketing Blog http://bitly.com/1Cclmyt
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