I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too.
And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. I'm not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place.
via HubSpot Marketing Blog http://bitly.com/1M6O4mD
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