What do Beyoncé, Coca-Cola, Michelle Obama, Nike, Mark Zuckerberg, and Starbucks all have in common?
They have influence
You may be wondering how they got there, winning hearts and minds, while other artists, politicians and business leaders struggle to capture a spotlight for their ideas. Yes, there is a level of talent that accompanies their influence, but there is also something special about each and every person and brand that keeps their audience's eyes locked on them. It's not enough to just have a lot of followers if they're passive; it's what influencers are communicating and how they're doing it that separates the amateurs from the experts Read more...
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