3 Companies Creating Perfect Omnichannel Ecommerce Experiences

Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.

via HubSpot Marketing Blog http://bitly.com/1eBXdsd