Retention is a word that will send any otherwise rational fundraiser into a panic. It’s also a hot topic in the sector, as we all know that it costs more money to acquire new donors than to retain current donors. But even knowing this, somehow we’re still not great at retaining donors. So what can we do about it?
via Social Media Today - The world's best thinkers on social media http://ift.tt/1ctuaTH
via Social Media Today - The world's best thinkers on social media http://ift.tt/1ctuaTH
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